It is not too late to start or improve your marketing campaign for the holidays! It’s actually the perfect time to catch last-minute shoppers, husbands, and anyone else shopping with holiday spirit! Below we have 5 tips to help improve your retail marketing campaign!
1. Your Store Needs Holiday Spirit!
a. First impressions are everything! During the holiday season, foot traffic increases and more people are out shopping. It is beneficial if your store represents the joy of the holiday season. You can do this through window decorations and Christmas themed display .
b. Another good tip to bring the holiday spirit to your store to provide your customers with hot cocoa, cider, cookies or all the above! Not only will this put your customers in a good mood it will actually increase sales as well. Customers are more likely to buy things when they receive a gift first.
2. Host a Holiday Event at Your Store
a. Hosting an event is a great way to get people to come to your store and buy! It allows your customers to get excited about your store and further their customer loyalty. This holiday season is a perfect time to host an event and allow your customers to come to pick out their Holiday gifts!
3. Run a Sale
a. This one is pretty obvious, however, the execution of a successful sale is challenging. There are many strategies and consumer attitudes towards sales have changed a lot. Today, consumers are spoiled with sales due to the increase in internet shopping. It is important to make your sale significant to the customer, meaning 30% or more. If it is 5, 10, or even 20 percent many shoppers are not going to respond well. We recommend discounting a line of products that you have had for a while, or some specific items. You can run and promote a sale for popular items on specific days to bring in even more customers.
4. Use Facebook and Proximity Advertising
a. Let’s face it, most people today are looking down at their phones and walking right past your beautiful window display. Well, that's not completely true because your window displays do add value to your store. However, Proximity advertising is a powerful tool and it is not used enough.
b. With the Facebook blueprint, you can promote your holiday sales and events to people that are in located in your area. You can connect with locals and visitors alike letting them know about your store and how great it is!
5. Email Marketing
a. Email marketing is one of the best ways to create a strong relationship between your store and the customer. You can promote events, sales, and this holiday season through your email marketing system. This is an essential aspect of retail business today. There are many fun ways to get your customers’ emails without them feeling uncomfortable. First, always be transparent with your intentions. Let your customers know that you will be sending them discounts and information on store events. (Also might be good to add that you will not give this email to anyone) You can also place a jar on your counter and ask people to put their business cards in the jar for a chance to win a free item. Then draw a card out every once in a while, but take their emails down. Make sure you disclose that you will be sending them promotions.